May 6, 1984
By Andy Dabilis Dover (UPI)My name is Leonardo. We made a wrong turn somewhere. Now we’re caught, our backs to the wall in this trash strewn alley. Barring the way out are 15 members of the Purple Dragons, the toughest street gang on the east side. The only way they’ll let us out of here is if we’re DEAD!”But the Purple Dragons and kung fu flicks, samurai movies, the karate craze and all those comic books featuring adolescents exposed to strange rays turning them into superhero freaks – are no match for the “Teenage Mutant Ninja Turtles.”Freelance illustrator Kevin Eastman has teamed with Peter Laird, 30, who has worked for newspapers such as the daily Hampshire Gazette in Massachusetts, and magazines and “fanzines,” for the parody they hope will sell.”We just wanted to do some kind of comic book and Kevin had this idea for a ninja character who was a turtle and he drew a sketch and I thought it was really clever and cute,” Laird says.
The two have formed Mirage Studios and “Turtles” as they call it, is their first comic book.
They have advertised the 40-page black-and-white story that follows the hilariously satiric adventures of four teenage turtles who have been trained in the secret martial arts of the ninja, the shadow warriors of feudal Japan.
But the characters are also mutants, altered, as they say, “in form and intelligence by a mysterious radioactive ooze,” and trained by a super rat who learned karate and the way of the sword from a Japanese master. Their mission: stalk the assassin of their master’s master through streets filled with Purple Dragons and deadly enemies.
How can you not like characters who are teenage mutant ninja turtles with names like Leonardo, Michaelangelo, Raphael and Donatello, who spout dialogue like “we are turtles, not dogs without honor.”
Laird and Eastman have taken to direct marketing through the mails and national comic book advertisers after financing the comic on a tax refund and an uncle who was easily persuaded.
“Ninja Turtles” was displayed at yesterday’s Portsmouth Comic Book convention.
Laird says the couple chose their subject because both were comic book fans dismayed by the trend away from the more intellectual plots of the better “Superman” stories, and because they had also studied martial arts.
To the serious comic book fan weaned on Superman when he was fighting Brainiac and Lex Luthor, and for those who remember when The Justice League of America had the Flash and J’onn J’onzz instead of Halo and Black Lightning, today’s comics have become self-parodies. Even D.C. Comics, publishers of Superman has discarded plot for fake dazzle and pop graphics, sone insist.
Laird says they wanted to inject some self-effacing humor and retain high quality art and story line in comics, which have come from a dime each to $1.50, which used to be more than enough to buy Playboy.
They chose teens and martial arts because, “lately there’s been a kind of resurgence in the ninja and the idea of turtles as ninjas appeared to our sense of bizarre humor. They are the last creatures you’d expect to be acrobatic and deadly,” he laughs.
“Ninja Turtles” is “more of a parody of what’s happening in comics. There’s a plethora of teenage mutant superheroes. There’s some really bad stuff out there,” he says.
The first run of 3,000 copies is sizable for an entrepreneurial start in a tricky business, and their word-of-mouth-type distribution is riskier.
Laird says they are confident the demand for quality comic books and the opening of more than 2,000 comic book stores will make the work financially successful enough for a sequel.
How about “Revenge of the Teenage Mutant Ninja Turtles?”